THE REALTOR YOU HIRE HAS A HUGE IMPACT ON YOUR BOTTOM LINE
FOR MOST PEOPLE THE SALE OF THEIR HOME IS
THE MOST IMPORTANT FINANCIAL TRANSACTION OF THEIR LIFE
Whom you select to represent you in the sale of your home can have a tremendous impact on the amount of equity you walk away with at the closing table. For most people, their home is their largest asset and the Realtor they select can make a difference of thousands of dollars to their net worth.
There are many factors involved in selling your home, but getting the most money for your home boils down to five things: Preparation, Presentation, Pricing, Promotion & Negotiation.
Negotiation is one of the most important variables that can help you maximize the equity in your property sale once you receive offers. Unfortunately, most realtors have little training or real experience in negotiations. There is however a way to help you make the right choice when selecting your realtor. Here is a best kept secret……
Every agent has statistical data reflecting their abilities but few market theirs or even know what their stats are, yet they are crucial to their clients take away dollars. One of those statistics is called: List vs Sale Ratio
In the example above you will notice a difference of 2.82% between the two ratios. That really doesn’t sound like much or seem like it would have much effect but let’s extrapolate that to see exactly what that would mean to you on a home that sold for $550,000. 550,000 X 2.82% = $15,510.00 Wow! I want that in my pocket so I know I would want to ask the question…what is your “List vs Sale Ratio” of any realtor I was considering hiring!! That is only one of the factors! We haven’t even talked about Preparation, Presentation, Pricing or Promotion. Gone are the days of “she’s a good friend or I know him from the club”. It’s time to protect your assets by making wise choices when you hire the person to take care of what for most families is their most expensive asset!
